Sweeney & Michel

Sweeney & Michel, LLC is a fiduciary financial planning and investment management firm in Chico, California

Project Scope

This is the latest chapter in a relationship spanning over a decade, across multiple iterations of the site, the brand, and the business itself. Each version has had to keep pace with a firm that’s grown more sophisticated with time: more services, more kinds of clients, more ways for someone to need help. What started as a straightforward look had to become something more capable of holding complexity without losing anyone in it.

This round answered that with structure. We developed a visual language built around a color-coding system, giving related services and materials a consistent identity so a client can tell, at a glance, which part of the firm they’re looking at, and how it connects to the rest. Paired with refreshed messaging, the goal was a brand mature enough to match a firm with a decade-plus track record, without asking a first-time visitor to work to understand it.

Deliverables include a full website redesign, visual identity development, messaging, print collateral, and ongoing marketing consulting.