Northern Valley Catholic Social Service

Northern Valley Catholic Social Services is a non-profit doing real work with real people, serving families across six Northern California counties.

Project Scope

What started as a conversation about a single donor case piece turned into something much bigger once we started looking around. NVCSS had a logo, two colors, an aging website, and years’ worth of collateral that had accumulated one piece at a time—each with its own look and its own voice. Most of it spoke from the inside out, leaning on program names, acronyms, and shorthand that made perfect sense around the office but asked a lot of everyone else: the donors, the funders, the neighbors in need walking through the door.

The case piece couldn’t do its job alone. We refreshed the visual identity and refocused the voice at the same time, trading internal language for plain words and putting the people served at the center of the story. The result is a brand that finally sounds like the organization it belongs to, and materials that hold together no matter which one lands in someone&rsqho;s hands first.

Deliverables include the donor Case for Giving brochure, a full website redesign and reorganization, a Brand Compass to keep the identity consistent in-house, printed collateral (brochures, flyers, mailers), email campaigns, and more.