GoodFit Co.

GoodFit Co. is an innovative fitness and health startup serving California’s central coast. Their unique ethos and approach to fitness invites clients out of the four walls of the gym and into the beauty of the great outdoors.

Project Scope

We were brought on at the ground floor, as this young company was still shaping its vision and fitness philosophy—which meant the brand had nothing to react to and nothing to correct, only a founder’s instinct to build from. We coached the GoodFit team through discovery, helping them articulate their values and find the language for a story they knew but hadn’t yet put into words.

The end result: a cleverly named company, complete with a fun and fresh brand that speaks to the core of their being.

We rolled out this full-fledge brand with a sharp logo, business cards, display banners, mobile friendly responsive website, t-shirts, print advertisements, and more.