Branding Case Study
Part of Chico’s most underserved communities, the Love Chapmantown Community Coalition is a non-profit organization that aims to impact the community they love for the betterment of all who live there.
Coming out of an internal, weekend retreat, the Coalition identified the need to up their marketing, communication, and brand game. With an expressed desire to both update their look and maintain already recognized brand, the challenge was to redesign their brand in a way that holds true to character and identity of the neighborhood, while giving this non-profit fresh legs into the future.
This budget-friendly brand rebooted with a familiar yet fresh logo redesign, letterhead & stationery, informational tri-fold brochure, display banners & table skirts, t-shirt design, and of course custom pin-back buttons.